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Rock in Rio USA
''Rock in Rio USA'' is a music festival held in Las Vegas, Nevada. A spin-off of Rio de Janeiro's ''Rock in Rio'' festival, it was first held on May 9 & 10, 2015 at the Las Vegas Festival Grounds—a purpose-built venue on the Las Vegas Strip developed in cooperation with the festival's organizers. It shares a similar structure and format to its Brazilian counterpart, hosting at least 120 acts for its inaugural edition.
Per the terms of the organizers' contract with the venue, the festival will be held biennially from 2015 through at least 2019. The first edition was held across two weekends of two days each, and will expand into a three-day, two-weekend format during the subsequent editions.
== Development ==
In November 2013, SFX Entertainment, an electronic dance music events company founded by Robert F.X. Sillerman, reached a deal with Roberto Medina, organizer of the ''Rock in Rio'' festival series, to acquire a 50% stake in a new entity that will own the rock music festival alongside Eike Batista's IMX, with SFX replacing IMX as the managing partner of the festival. Sillerman also disclosed that plans were being made to bring the festival to the United States for the first time ever. Medina revealed further information about these plans in an interview with Billboard shortly after the deal was reached. He stated that the inaugural festival was to be held in Las Vegas in May 2015, at a site in proximity to the Las Vegas Strip. Medina touted that in comparison to other, U.S.-based festivals, Rock in Rio USA was going to be "bigger in terms of public, in terms of sponsorship, in terms of social media. Not a little bit bigger, a lot bigger."〔(【引用サイトリンク】url=http://www.billboard.com/biz/articles/news/touring/5800683/robert-sillerman-on-rock-in-rio-deal-exclusive )〕〔(【引用サイトリンク】url=http://www.billboard.com/biz/articles/news/touring/5800770/rock-in-rios-roberto-medina-reveals-plan-for-las-vegas-festival-in )〕
On March 20, 2014, ''Rock in Rio USA'' was officially announced, to be held in May 2015. For its inaugural year, it will consist of four days of performances held across two weekends; during its second year, 2017, the festival will expand to six days.〔(【引用サイトリンク】url=http://www.billboard.com/biz/articles/news/touring/6062785/rock-in-rio-usa-teams-with-mgm-cirque-yucaipa-ahead-of-2015-debut )〕〔(【引用サイトリンク】url=http://www.lasvegassun.com/vegasdeluxe/2014/mar/31/rock-rio-whose-headliners-have-included-beyonce-an/ )〕 In April 2014, further details were announced; on April 22, 2014, it was announced that Rock in Rio would partner with MGM Resorts International, Cirque du Soleil, and Ron Burkle's Yucaipa Companies to construct a 33-acre open-air multi-purpose venue on the Strip near Circus Circus, which will host the festival. While the festival itself will not have any direct ownership stake in the venue, it contributed resources to its development, and secured a long-term deal to hold Rock in Rio USA at the venue biennially from 2015 to 2019. Additionally, Yucaipa Companies and Cirque each acquired a 20% equity stake in a subsidiary that will own Rock in Rio USA; Rock in Rio CEO Louis Justo explained that the involvement of Cirque de Soleil was oriented more towards their knowledge of the Las Vegas market and its consumers, rather than their creative works. At least $30 million will be spent on promoting the festival's inaugural edition across multiple platforms, including marketing partnerships with Clear Channel Communications and National CineMedia.〔(【引用サイトリンク】url=http://lasvegassun.com/vegasdeluxe/2014/apr/21/rock-rio-headed-las-vegas-mgm-resorts-cirque-build/ )〕〔
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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